In today’s unpredictable world, your brand's silence can say more than your message—especially when chaos hits. In this episode of Informally Informative, Melanie Asher, MBA CEPA, is joined by PR veterans Karen Swim and Carolyn Adams to unpack how B2B brands can stay visible, relevant, and respected—even when everything feels uncertain. From crisis comms to the real ROI of market research and why “being authentic” might just be overhyped, we dive into bold strategies that help brands lead with courage, not chaos.
This is your cheat code to staying strategic in a politically and economically messy landscape.
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🔑 KEY TAKEAWAYS:
- Earned media isn’t dead—but it’s no longer your only option.
- Stop slashing PR budgets and start investing in branded market research.
- Crisis communication plans aren’t optional (yes, even for startups).
- Don’t get political—get principled. Let your brand values lead.
- The next media wave? Influencers with newsletters and niche authority—not just legacy press.
🔗 RESOURCES:
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