What Do Technology, Sociology, Psychology, and Social Media Have in Common?
"Social media is more about sociology and psychology, than it is about technology" ~ Brian Solis.

But what happens when you actually interact with real people? What happens if the only way you can actually connect with them is through a device or technology that you don't know how to use? Does your studying pay off or are you left wondering how to actually connect and communicate with them?
Knowing and understanding the technology is just as important as understanding sociology and psychology of your market.
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