Articles
Impact of Business on the Economy
Diversity Simplified
When you understand what diversity really is, you’ll then be able to understand how your and your employee's attitudes affect your company’s bottom-line results. But where do we start?
Let’s take a moment to think back to when you were a kid—ya know, jus…
How Diversity Accountability Can Effect Your Brand Building Initiatives
Diversity is not just about differences. It is also about similarities—the things that people have in common. Leveraging similarities can be an asset in solving business issues and is often underutilized or abused with little in-between.
Assuming that diversity means differences and similarities let me share with you where many companies go wrong with diversity. They miss the element of difference and only focus on similar or what is familiar. Familiar is safe, reduces immediate risk, and puts…
Judged Unfairly: It’s a Reality
Somehow along the way, our society has decided that certain types of people or certain genders know or do certain things. That is the reality women in construction have to face daily, the judgment that just because they are a woman, they couldn’t possibly know anything about construction, the process, the tools, the technique, or speak the lingo.
When a woman walks into a room, “you start at a negative three. Men are taken at face-value and just be…
Women in Construction: What Should I Wear Today?
This has become a “chick” question.
The female stereotype is that we obsess over this question every day and every time we need to change our outfit. But in reality, it is a question that we all ask ourselves every time we get ready to leave the house. Men tend to ask it subconsciously; women give it more conscious thought. Working in a male-dominated industry makes this question even more stressful!
As a minority, you are constantly under a microscope for things that are relevant and irreleva…
The Attitude of Diversity
- Diversity is about things that you and your employees cannot leave at home: race, religion, sexual orientation, age, and looks. These traits affect the experiences people have in life.
- Differences between people can create barriers that affect a business’s bottom-line. When we are aware of the barriers and accepting others’ differences are encouraged in your company culture, people grow which means your company will gr…
How to Navigate FTC Regulations: The Secrets to Effective Testimonials and Endorsements
For some, testimonials are what sell their business. The Federal Trade Commission (FTC) is finally catching up to the constantly evolving digital world. For the better part of a decade, the agency lagged a full Internet generation behind advertisers who saw online communications evolving faster than laws governing their fair use. Now the FTC is codifying and enforcing what were once only unwritten rules. As a result, companies caught crossing the bounds of appropriate online behavior now face ha…
Steve Klein: Economic Update and Where His Company is Going
Has Diversity Gone Too Far?
Like it or not, diversity in the business arena is here to stay. It is an up and coming trend and it is defining businesses that will success or fail tomorrow.It’s interesting to see who is tackling this issue and who is afraid. What is also interesting is to see how people approach it. I have seen everything from “pity me, I’m a minority,” to “let’s just meet the numbers,” to “it’s just about the color of your skin,” to “this is an age old problem, so I am going to say it’s the result of divers…
The New Kid on the Block: Meet the New B2Comm Business
In B2B, businesses focus on selling products and services to other businesses and have very little or no interaction with an individual consumer. In most cases, a consumer is almost an irrelevant concept to a B2B busines…
Politics & Business: The Best of Friends, the Worst of Foes
At first glance, it would seem logical for business to be involved in politics. After all, laws and regulations can adversely affect operations and profits. It would be foolish not to at least try and be heard. However, there is a difference between being involved in politics and mixing politics and work.For the longest time it was simply understood-work was work-you should leave your political beliefs at home. The first Obama presidential election changed that drastically. It may have been in t…