Blog Articles

Most founders prepare for due diligence by tightening up their numbers. They clean up financials. Gather contracts and scrub the CRM. But there’s one area that gets overlooked again and again: marketing. Not because it’s unimportant—because it’s misunderstood.

In a high-stakes transition, investors and acquirers don’t just want to know how you generate leads. They want to know how well your marketing systems, brand, and messaging hold up under pressure. Will they survive without the founder? Ca…

Marketing is often viewed as a cost. It's something you fund when cash is available. Something that drives traffic, leads, or clicks—but rarely shows up on a balance sheet.

But here’s the truth: strategic marketing is one of the most misunderstood—and most undervalued—drivers of enterprise worth. In the room where valuation decisions happen, marketing isn’t about your latest campaign. It’s about what your marketing has built: a brand that commands attention, a reputation that builds trust, and …

Are you constantly annoyed at how long your content cycle seems to take to come back round again? You’re often scrambling to make blog posts and website copy on the fly, with a 1 to 2 hour turnaround on each; trying to get this kind of content approved at that time is even trickier! 

So what’s going on here? What’s slowing down your content cycle? And is there an easier way to ensure you always have something high quality that’s ready and waiting to go out? Absolutely! And if you’re keen to mak…

Many founders focus on the numbers—revenue, headcount, tech stack. And yes, those matter. But what really shapes your company’s future value? It’s not just what’s in your spreadsheets. It’s what lives between the lines: 

Internal trust. Operational readiness. Leadership depth. Brand cohesion.

These are your intangible capitals—the unseen assets that show up loud and clear in due diligence. They shape everything from deal structure to valuation multiple. They don’t just support growth. They def…

You’ve likely notice that we’re currently in the middle of a technological change that’s already influencing every aspect of the modern business world, even if not everyone knows exactly how or why just yet. Artificial intelligence is being spoken about in almost every boardroom, and in some respects it’s already in play, and in many different areas. We’ve seen it present in customer service, data analysis, automated content, even more creative tasks like brand development and social media manag…

Succeeding in entrepreneurship is notoriously challenging and not something everyone does well. However, when you look at the people who got it right, they always seem to have a collection of traits in common. The overlaps aren’t perfect, but they are close enough for us to consider the notion that there might be a formula for entrepreneurial success. 

Relentless Work Ethic

At the top of this list has to be their relentless work ethic. Many entrepreneurs are prepared to give all their waking hours…

Think that branding is an aspect of running your business you can skimp on? You couldn't be more wrong. Indeed, branding offers many business-critical benefits, you’ll need to succeed.

Visibility

The benefit of effective branding is that it boosts the visibility of your business. It does this by using a consistent visual palette, making it easy for customers to recognize your brand over those you compete with.  The big benefit of this is that it helps to make your marketing and advertising much mo…

Winning at online business today needs more than your feminine wiles! Search Engine Optimization is a game-changer and can propel your sluggish website into the forefront of results pages. With methods such as making keywords make sense and refreshing old content, your SEO score, as seen by search engines, will begin to skyrocket in no time at all!

Nail the Customer Reviews

One of the most overlooked parts of SEO is how your business is discussed. This can be on forums, blogs, and new sites. But n…

Embracing data-driven strategies is not just a trend but a proven path to success. According to Forbes, companies that adopt data-driven approaches are 23 times more likely to outperform their competitors in customer acquisition and 19 times more likely to maintain profitability. Invoca's research further reveals that these companies drive five to eight times more sales than those not leveraging data. This data underscores the immense potential for growth and success that data-driven strategies …

Artificial intelligence (AI) is rapidly transforming how we search for and discover information, fundamentally changing the landscape for marketers. From Google’s integration of generative AI into search to AI-powered recommendations on social media platforms, the way users interact with content is evolving. For businesses, this shift presents new challenges—but also significant opportunities.

Rather than fearing AI as a disruptor, marketers should view it as a tool to enhance their strategies …