Develop a Growth Mindset

Most founders prepare for due diligence by tightening up their numbers. They clean up financials. Gather contracts and scrub the CRM. But there’s one area that gets overlooked again and again: marketing. Not because it’s unimportant—because it’s misunderstood.

In a high-stakes transition, investors and acquirers don’t just want to know how you generate leads. They want to know how well your marketing systems, brand, and messaging hold up under pressure. Will they survive without the founder? Ca…

Marketing is often viewed as a cost. It's something you fund when cash is available. Something that drives traffic, leads, or clicks—but rarely shows up on a balance sheet.

But here’s the truth: strategic marketing is one of the most misunderstood—and most undervalued—drivers of enterprise worth. In the room where valuation decisions happen, marketing isn’t about your latest campaign. It’s about what your marketing has built: a brand that commands attention, a reputation that builds trust, and …

Many founders focus on the numbers—revenue, headcount, tech stack. And yes, those matter. But what really shapes your company’s future value? It’s not just what’s in your spreadsheets. It’s what lives between the lines: 

Internal trust. Operational readiness. Leadership depth. Brand cohesion.

These are your intangible capitals—the unseen assets that show up loud and clear in due diligence. They shape everything from deal structure to valuation multiple. They don’t just support growth. They def…

Succeeding in entrepreneurship is notoriously challenging and not something everyone does well. However, when you look at the people who got it right, they always seem to have a collection of traits in common. The overlaps aren’t perfect, but they are close enough for us to consider the notion that there might be a formula for entrepreneurial success. 

Relentless Work Ethic

At the top of this list has to be their relentless work ethic. Many entrepreneurs are prepared to give all their waking hours…

Embracing data-driven strategies is not just a trend but a proven path to success. According to Forbes, companies that adopt data-driven approaches are 23 times more likely to outperform their competitors in customer acquisition and 19 times more likely to maintain profitability. Invoca's research further reveals that these companies drive five to eight times more sales than those not leveraging data. This data underscores the immense potential for growth and success that data-driven strategies …

Organizations that can’t get ahead with their marketing have plateaued—nothing seems to work, even though they feel they have tried everything. They are in a spot where they need to better leverage marketing to grow or scale their business sooner rather than later. But when my conversation with them turns to their marketing strategies, the responses often get pretty vague:

• We consistently post on LinkedIn and send emails weekly.

• Yes, we’re going to do some LinkedIn and Google ads. (as if it’s a la…

If you’re evaluating whether a fractional CMO is right for your business, that is sure to be one of your first questions. Getting a clear answer to this question can be challenging because there are a variety of fractional CMO models that offer different levels of engagement, expertise, and pricing structures.

The fractional model is especially advantageous for financially constrained companies or those undergoing transitions. Integrating a fractional CMO allows businesses to stay on course wit…

All organizations if they last long enough will eventually plateau. They will reach a point where they’ve established brand recognition in the market, have loyal customers, and are perceived as a “traditional” brand. Usually, when a brand is described this way, it means that it is outdated but can still be relied upon for something.

This success should be celebrated and it’s vital that the leaders of the organization recognize that what got them there, isn’t going to take them successfully into…

A fractional CMO can be an effective solution to the strategic shifts we’re seeing in corporate structures and the evolving role of the Chief Marketing Officer. Considering the many strategies, tactics, channels, and platforms available to drive growth, and coming up with a holistic marketing plan that takes a business’s stage and industry into account is a complex job. This is one of the core responsibilities of a Chief Marketing Officer—long-term strategy.

‍That is the role of a CMO or market…

A Fractional CMO offers a unique mix of flexibility, cost-efficiency, deep experience, and specialized expertise, adeptly filling the gaps left by the ever-changing landscape of traditional marketing roles. Through many conversations with founders and executives, we’ve identified some of the most common indicators that it’s time for an organization to hire a fractional CMO. The following six signs might indicate that your business is ready for a fractional CMO.

So how do you know you are ready …