Customer Experience Strategy | CX Strategy

Think that branding is an aspect of running your business you can skimp on? You couldn't be more wrong. Indeed, branding offers many business-critical benefits, you’ll need to succeed.

Visibility

The benefit of effective branding is that it boosts the visibility of your business. It does this by using a consistent visual palette, making it easy for customers to recognize your brand over those you compete with.  The big benefit of this is that it helps to make your marketing and advertising much mo…

Flexibility is an important one for your customers and it’s something that can make a real difference to your business. The more flexibility you can provide to them, the better. You might, in turn, help create a more meaningful and intimate experience with your customers that encourages them to stay and return to your business instead of going elsewhere.

There are plenty of ways you can incorporate flexibility into your business. Here are a few ways to help offer flexibility for your customers …

You have been told to keep things simple a million times. You know this, and yet we both know that advice is easier said than done - it’s so easy to get caught up in everything that’s happening (or should be happening), and then add in industry jargon, complex product features, or over-the-top marketing strategies. At the end of the day, if your customers can’t understand what it is that you do or what you offer, they will simply move on to someone else who can make things clearer for them. 

Th…

The business industry is a very highly competitive place to be, and it's somewhere where you need to continuously build trust and loyalty with your customers. Customers have more choices and higher expectations than ever before. They no longer just look for a product or service; they are also looking for a good relationship with the brands that they choose. That means that it's important to build trust and loyalty with your customers if you want to be successful and have a sustainable business. …

Customers have evolved beyond just seeking the best price or availability when choosing a business to patronize. They expect more from brands—demanding not only superior products and services but also meaningful engagement, sustainability commitments, and authentic interactions. The critical expectations customers have from businesses today and how companies can meet these demands to build long-lasting, trusted relationships into the future.

Excellent Customer Service

One of the most fundame…

In today's digital age, businesses must adapt to the evolving expectations of their customers. Gone are the days when phone calls and emails were the primary methods for customer service. Modern consumers demand quick, efficient, and convenient ways to resolve their issues and obtain information. To meet these demands, businesses need to explore and implement various modern channels for customer service. Here, we discuss some of the most effective and popular channels that can help enhance custo…

The best way to illustrate the importance of a good business website is to think about a bad example. Have you ever stumbled upon a terrible website?

A bad website is slow, clunky, and frustrating to use. It might have ugly or hard-to-read text. The color scheme might clash or make seeing widgets, text, and images. You might struggle to find what you’re looking for because the navigation system is terrible. It might even feature distractingly bad spelling.

The chances are that you didn’t stay …

In business, you always need to make sure that whatever you are doing is keeping people interested. The more you can keep customers interested in what you are doing, the more likely it is that they are both going to return to you again and again and that they are going to recommend your services and products to friends too. So with that in mind, you will need to know about some of the things you can do to keep your customers as interested as possible.

As you are about to see, it is actually eas…

In today's fast-paced business world, one thing is clear: the landscape of B2B sales is evolving. No longer can businesses rely on marketing exclusively to a single decision-maker within an organization. The traditional approach of crafting messages directed at an idealized 'ideal customer' is giving way to a more complex reality—marketing to buying groups.

Large buying groups, often comprising multiple stakeholders with diverse needs and perspectives, have become a common feature in B2B transa…

If there is one aspect of our business promotion tactics that we could all benefit from learning, it's the explainer video. It's a simple way to convey your brand's identity, credibility and ultimately build trust with your target audience. But what do you need to incorporate to generate that trust between the business and the individual?

A Clear Narrative of Your Expertise

A company that has evident expertise gained from experience within the industry or qualification can be an instant way to giv…