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Develop a Growth Mindset

Blog-Aloha

The Power of Aloha Customer Service Is Unconditional Friendship and Trust

I have lost count of all of the different “types” of customer service and sayings about what customer service should be. Oh, and we can also add the different words for customer service and the actual customer! In the end, they all say the same thing, be nice to the people or companies that give you money.

When I was in Hawai’i, Oahu to be exact—and just so you know, there is no ‘w’ in O’ahu. I was there for a speaking gig and then magically it into a vacation. It was my first time there and wh…

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Getting Employees Engaged: When They Really Don’t Care

Dustin Walling is a very good friend of mine who works with the construction and technology industries on the gap between management and experts within a company, or "performance management" as he calls it. Anyway, he wrote a great post about team building at a Caterpillar dealership that I want to share with you. Enjoy!

When Doug Fabick became the 4th generation owner of Fenton, MO-based Fabick CAT, a Caterpillar Tractor dealership, his father left him with one key piece of advice, “Build your …

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Most Innovative Ways to Recognize Your Employees

I posted the below text about a year ago to get some feedback, when I was switching my site, I rediscovered it and wanted to share again. Hope you enjoy it and it gives you some great ideas for saying "Thank you" this year. Recognizing your employees (when done properly) is an incredible element of your culture. It can be a driving force that leads to the most amazing results. Your employees end up feeling like what they do matters. Happy employees lead to happier customers and better results fo…

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Blog-TargetMissed

Your Marketing Isn’t Broken. Your Expectations Are.

Most B2B companies aren’t failing at marketing because they’re doing the wrong things. They’re failing because they expect the wrong things. Let me explain.

 

The Pattern No One Wants to Admit

Here’s what marketing usually looks like inside a B2B company:

  • You build a solid product or service
  • You talk about that product…a lot
  • You create content, collateral, and campaigns
  • You test channels—ads, email, social, events
  • You build a funnel and try to optimize conversions
  • You invest time, mon…

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