Scaling Your Business

Social media isn't a standalone entity in your marketing strategy; it's a vital component, an amplifier that complements your overarching goals. It's not just about establishing a presence; it's about crafting a comprehensive marketing strategy that directly connects marketing goals to your company goals, it's about fostering connections, and truly understanding and engaging with your audience.

Consider this: You don't need to be omnipresent across every platform. Choosing 1-3 platforms that re…

How important do you think it is for a CMO to be creative?

Traditionally, a CMO is defined as Chief Marketing Officer. I saw an interview with a company that was seriously considering changing its definition to Chief Metric Officer. They felt measuring the metrics of campaigns was far more important than the creativity in today’s market.

When you look at recent economic events, let’s say over the last three years, and factor in that an average CMO remains in one job for only 18 months, to me…

Most B2B companies aren’t failing at marketing because they’re doing the wrong things. They’re failing because they expect the wrong things. Let me explain.

The Pattern No One Wants to Admit

Here’s what marketing usually looks like inside a B2B company:

• You build a solid product or service
• You talk about that product…a lot
• You create content, collateral, and campaigns
• You test channels—ads, email, social, events
• You build a funnel and try to optimize conversions
• You invest time, mon…