Do You Have an Authentic Brand?
In order for your brand to resonate with the market, it has to be authentic. This means that the external actions of a company need to align with its internal culture--or do what you say you do.When a company is successful at this, it can receive benefits of over 6 times the amount of revenue growth and over 7 times the amount of job growth. If that is not enough, companies listed on the Fortune 100 Best Companies to Work for significantly outperform the S& P 500, according to an 11-year study by John P Kotter and James L. Hesket.
The culture of your company drives how your prospective customers will perceive you. Everything that anyone from the company does affects this: how a rep lands a client, how the phone is answered, how the accountant pays an invoice.
How authentic are you?
Categories
- Social Media Marketing Strategy (47)
- Go To Market Strategy (34)
- Omicle In the Media (34)
- Customer Experience Strategy | CX Strategy (57)
- Strategies to Build Brand Loyalty (35)
- Effective Digital Marketing Strategy (58)
- Impact of Business on the Economy (59)
- Brand Experience Strategy (50)
- Executive Personal Branding (37)
- Branding Strategies in Marketing (90)
- Blog Articles (166)
- Multi-Generational Marketing Strategy (11)
- Client Case Studies (18)
- Services Available by Omicle (8)
- Scaling Your Business (51)
- Marketing Operations Strategy (17)
- Holiday Marketing Strategies (2)
- Develop a Growth Mindset (35)
- Importance of Diversity and Inclusion | DEI (3)
- Scaling Your Business HUSTLE Stage (37)
- Scaling Your Business GROWTH Stage (44)
- Scaling Your Business TRANSFORM Stage (30)
- Guest Post (6)
- Hiring a Fractional CMO or Marketing Agency (12)
- Category Design (2)
- Exit Planning Strategy & Business Transitions (3)
- AI in Marketing (2)