World Domination by One Brand Doesn’t Exist Anymore!

- Facebook: Coca-Cola, Disney, Red Bull, Converse, Starbucks, Oreo, PlayStation, Walmart, McDonald’s, and Blackberry
- Twitter: Samsung Mobile US, NASA, iTunes Music, Starbucks Coffee, Claro Ronaldo, Whole Foods Market, Samsung Mobile, Zappo’s, Disney-Pixar, and Blackberry
- YouTube: Atlantic Records, Warner Bros. Records, Rovio Entertainment, SMTOWN Official YouTube Channel, RS Official Channel, Galinha Pintadinha, Red Bull, Vale Music, Donimo Recording Co., and Sony Music India Channel
- Google+: Angry Birds, Android, Ferrari, Cadbury UK, BMW, H&M, PlayStation, Toyota, Mercedes-Benz, and Burberry
There was a time, in the not too long-a-go past where “top brand” or “best brand” was a singular thing and that brand dominated everything! Here we have the three standard social media channels as well as Google+ and each of them have drastically different “top brands”.
What does this mean for branding moving forward? What does it mean for defining “top brand”…will we continue to have a singular top brand? What does this mean for your business and the channels that you choose to have a presence on?
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